How Enterprise Rent-A-Car Leveraged Social Recruiting to Fill 1,137 Positions

The beauty of social recruiting is that it provides the perfect forum for employers to tell their companys’ stories in an authentic way to their particular target audiences.  One company that is leveraging the art of storytelling successfully is Enterprise Rent-A-Car. Enterprise utilizes social recruiting platforms to target the talent that is the backbone of its organization: management trainee hires.  While it has been successfully communicating the benefits of starting a career at Enterprise for years, it is now able to leverage Glassdoor to include employees in the conversation. This gives the company the authentic confirmation it needs to support this message to its ideal candidates. When Enterprise Rent-A-Car chose to partner with Glassdoor as part of its social recruiting strategy, the results were staggering.  The level of engagement on the Enterprise profile trumped all other social media channels and showed a 130% increase in traffic YOY.  This enabled Enterprise to get its jobs in front of the right audience resulting in 846 mission-critical Management Trainee hires, and 1,137 hires overall.  Glassdoor also improved the company’s conversion rate to hire by 22%. For more, check out the complete Enterprises success story.