5 Ways to Build an Employer Brand That Attracts Rockstars

One of the biggest pain points among HR and Talent Acquisition professionals is “how do I recruit qualified candidates?” In a competitive job market, standing out from the pack to draw in the top talent is a paramount challenge. Glassdoor’s recent webinar, “Assemble, Arm, and Amplify: How to Build an Employer Brand that Attracts Rockstars,” explains how to optimize your own recruiting strategy using Glassdoor to bring in qualified talent that helps you grow your business. A few key takeaways: Understand the Power of Employer Branding In today’s transparent workplace, job seekers and employees have tools to share their experiences working for your company. It’s your job to manage your own employer brand and take a proactive approach to join that conversation. If you don’t take the reigns on sharing your employer story, someone else will write that story for you. RELATED VIDEO: The Power of Responding to Reviews Assemble an Army of Talent Brand Ambassadors Your current employees have the power to shape the opinions and decisions of future candidates, so encourage them to leave honest reviews on Glassdoor which reflect what it’s really like inside your company. RELATED VIDEO: Encourage Employee Feedback Arm Your Brand Ambassadors Arm your employees with the mission and values that make your company great. If you spread the excitement and passion of your brand to your employees, they will relay that message to others. Then, identify what your employees are saying about you. Is it consistent to your company messaging? What are candidates saying before and after interviews? What can you learn from this insight? Form a strategy after getting the facts. Amplify your message Make sure your messaging is consistent across all platforms including your Glassdoor profile, Facebook, LinkedIn, Twitter, and your career site. Use employee testimonials on your career page and link them to Glassdoor—this brings authenticity to your employer brand. Measure Results The cacophony around your brand can be overwhelming—so tuning in to the conversation armed with the right tools will help you make use of the noise. Log in to Glassdoor with your Free Employer Account in order to access the Employer Center, offering insights into the job seekers visiting your profile, and analytics around frequency of visits and how your ratings stack up against competitors. For more tips on how to highlight your employer brand and recruit top talent, check out a recording of the webinar! Assemble, Arm, and Amplify: How to Build an Employer Brand that Attracts Rockstars.